Local SEO brought us more calls than paid ads
We spent money on ads for months and watched the phone stay quiet. Then I read a piece on Prospect Horizon about local search and realised we had never finished our own business profile. Half the fields were empty. Our opening hours were wrong, and had been for a long time.
Filling that profile in properly took an afternoon. Address, phone, hours, what we actually do, a few honest photos taken...
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